Customer Reference Program Point Services

We know how to interview in a way that opens a world of possibilities. Recorded interviews can be re-purposed for podcasts, YouTube, tradeshow and kick-off event videos, sales presentations and corporate websites to create valuable content for your customer reference program. Due diligence interviews are so comprehensive that we're able to produce a variety of complementary print deliverables that can be leveraged throughout the sales cycle such as PowerPoint Summaries, 1-Page Success Stories, and Multi-Page Case Studies from a single interview. Through a partnership with The Optera Group, we're pleased to offer more granular financial studies or metrics-based industry studies. Any of these deliverables may be enhanced with embedded audio or video clips reinforcing the written word with your customers' spoken words.

One thing our clients consistently say about us is that when they come to us with a need we either figure out a solution or find them a resource. That's stress relief for reference managers.

Building & Maintaining Customer Reference Profiles
Sometimes just getting a handle on which customers are referenceable and willing to be participants in your customer reference program is problematic. For this challenge we offer our ReferenceReady™ jumpstart service to keep your team focused on their primary jobs while we do the legwork of contacting customers and securing their participation in your reference program. We'll assess satisfaction, degree of referenceability and suitability of each customer as a reference.

Need ongoing check-ups for members of your customer reference program? The ReferenceReady maintenance service provides reference "health" monitoring and ensures up-to-date profile data critical to your sales, marketing and PR teams.

AS MORE AND MORE FIRMS REALIZE THAT THEIR PRACTICES IN [CUSTOMER REFERENCE PROGRAMS] ARE REDUNDANT, OVERLAPPING, AND INEFFECTIVE - AND OFTEN SERVE TO INHIBIT CUSTOMERS FROM PARTICIPATING AS ADVOCATES - THE VALUE OF A FORMAL PROGRAM WITH CLEAR GOALS AND METRICS, ONE SUPPORTED BY ITS KEY INTERNAL STAKEHOLDERS AND ADEQUATELY RESOURCED, BECOMES MORE AND MORE CLEAR.

MERV ADRIAN
SR. VICE PRESIDENT,
FORRESTER