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Customer Reference Management Solutions From Point of Reference
http://www.point-of-reference.com/

• I'm a Customer Reference Manager
  
  Schedule a complimentary CRPeak Assessment by our expertsand receive an Rx for improvement.
  http://www.point-of-reference.com/por/landing.php
  
  Customer Reference Managers - Take a free instant online self-assessment and see how your Customer Reference Program compares to others
  http://www.point-of-reference.com/por/landing.php
  
  Free Resource for Customer Reference Managers-
  Customer Reference Program Maturity Model Whitepaper:
  http://www.point-of-reference.com/mm/whitepaper.php
  
  ReferenceStor receives certification for Salesforce.com's AppExchange
  http://www.point-of-reference.com/news/press_releases/PR_SFDC_Cert_09-08-07.pdf
  
  
  
• I'm a Marketing Executive
  
  Free Resource for Marketing Executives:
  Read “Customer Reference Programs: One Company's Story on How They Proved Their Impact”
  http://www.point-of-reference.com/executive/landing.php
  
  Free Resources for Marketing Executives-
  Customer Reference Program Maturity Model Whitepaper:
  http://www.point-of-reference.com/mm/whitepaper.php
  
  ReferenceStor receives certification for Salesforce.com's AppExchange
  http://www.point-of-reference.com/news/press_releases/PR_SFDC_Cert_09-08-07.pdf
  
  
• I'm a Sales Executive
  
  Free Resource for Sales Executives:
  Read “Customer Reference Programs: One Company's Story on How They Proved Their Impact”
  http://www.point-of-reference.com/executive/landing.php

Solutions

Customer Reference Management Solutions From Point of Reference
http://www.point-of-reference.com/solutions/

• ReferenceStor™
  
  Customer Reference Management System by Point of Reference
  http://www.point-of-reference.com/solutions/referencestor/
  
  
• TruPoints™
  
  Customer Reference System - TruPoints System For Customer Reference
  http://www.point-of-reference.com/solutions/trupoints/
  
  
• Services
  
  Customer Reference Programs From Point of Reference
  http://www.point-of-reference.com/solutions/services/

Knowledge Center

Customer Reference Tools by Point of Reference
http://www.point-of-reference.com/knowledge/

• Product Information
  
  Point of Reference Customer Reference Solution Brief
  http://www.point-of-reference.com/knowledge/por%20customer%20reference%20solution%20brief.pdf
  
  
• Customer Reference Practice Assessments
  
  CRPeak Assessment: Complimentary 30-minute evaluation by our experts
  http://www.point-of-reference.com/customerreferencemm/
  
  Customer Reference Program Maturity Model Online Self-Assessment
  http://www.point-of-reference.com/por/landing.php/
  
  
• White Papers
  
  Customer Reference Program Maturity Model
  http://www.point-of-reference.com/mm/whitepaper.php
  
  Customer Reference Programs: One Company’s Approach to Proving the Impact
  http://www.point-of-reference.com//executive/landing.php
  
  
• Blog
  
  Customer Reference Insights (www.customerreferenceinsights.com)
  http://www.customerreferenceinsights.com
  
  
• Digital Media
  
  Podcasts
  http://www.customerreferenceinsights.com/category/customerreferencepodcasts/

News and Events

Reference Management Online News & Events by Point of Reference
http://www.point-of-reference.com/news/

• Press Releases
  
  Point of Reference Announces Addition of Vice President of Worldwide Sales
  http://www.point-of-reference.com/news/press_releases/PR_06_01_2009.html
  
  Point of Reference Launches Customer Reference Assessment Service
  http://www.point-of-reference.com/news/press_releases/CRPeak_Assess_05-18-09.html
  
  Point of Reference Announces Launch of New Industry Resources
  http://www.point-of-reference.com/news/press_releases/PR_New_Industry_Resources_Posted_03-02-9.pdf
  
  Point of Reference Announces Record Growth in 2008
  http://www.point-of-reference.com/news/press_releases/PR_2008_Results_Posted_02-03-09.pdf
  
  New Web-based Customer Reference Tool Provides Critical Benchmarking Information
  http://www.point-of-reference.com/news/press_releases/PR_MM_online_10-03-08.pdf
  
  Point of Reference Founder to Speak at Sant Connect08 Conference
  http://www.point-of-reference.com/news/press_releases/PR_SantConnect08_06-15-08.pdf
  
  Point of Reference Customers to Speak at 2008 Annual Customer Reference Forum
  http://www.point-of-reference.com/news/press_releases/PR_CRF_US_02-12-08.pdf
  
  ReferenceStor Receives Certification for Salesforce.com–AppExchange
  http://www.point-of-reference.com/news/press_releases/PR_SFDC_Cert_09-08-07.pdf
  
  
• Press Release Archives
  
  New Web-based Customer Reference Tool Provides Critical Benchmarking Information
  http://www.point-of-reference.com/news/press_releases/PR_MM_online_10-03-08.pdf
  
  Point of Reference Founder to Speak at Sant Connect08 Conference
  http://www.point-of-reference.com/news/press_releases/PR_SantConnect08_06-15-08.pdf
  
  Point of Reference Customers to Speak at 2008 Annual Customer Reference Forum
  http://www.point-of-reference.com/news/press_releases/PR_CRF_US_02-12-08.pdf
  
  ReferenceStor Receives Certification for Salesforce.com’ AppExchange
  http://www.point-of-reference.com/news/press_releases/PR_SFDC_Cert_09-08-07.pdf
  
  Point of Reference Customers to Speak at 2007 Annual Customer Reference Forum
  http://www.point-of-reference.com/news/press_releases/PR_CRF_US_04-16-07.pdf
  
  Point of Reference Participates in Customer Reference Forum Europe
  http://www.point-of-reference.com/news/press_releases/PR_CRF_Europe_10-25-06.pdf
  
  It's Time to Sell: Do you know where your references are? (Part I)
  http://www.point-of-reference.com/news/press_releases/TimetoSell_1.pdf
  
  It's Time to Sell: Do you know where your references are? (Part II)
  http://www.point-of-reference.com/news/press_releases/TimetoSell_2.pdf
  
  Point of Reference Presents Reality-Based Sales Collaboration Vision
  http://www.prweb.com/releases/2006/04/prweb369298.htm
  
  Point of Reference announces ReferenceStor 2.0
  http://www.realmarket.com/ssdex06/ssdex032306.html
  
  The Self-Service Imperative
  http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=42582
  
  Shorten Your Sales Cycle
  http://www.point-of-reference.com/news/press_releases/MarketingSherpa8-25-05.pdf
  
  Internet at Work
  http://www.point-of-reference.com/news/press_releases/internet-world-07-05.pdf
  
  
Sensible CRM Solutions
http://www.point-of-reference.com/news/press_releases/SoftwareBusiness06_05.pdf

No-Tech CRM
http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=43156

A Six Point Plan to ROR!
http://www.point-of-reference.com/news/press_releases/ExpertAccess.pdf

Sales Management Newsletter (righthand column)
http://www.point-of-reference.com/news/press_releases/sellingpower.pdf

Customer references at the click of a mouse
http://www.point-of-reference.com/news/press_releases/dbj.pdf

Avoid Common Reference Management Mistakes
http://www.webpronews.com/topnews/2004/04/02/how-to-avoid-the-most-common-reference-management-mistakes

Good References, Easy to Find
http://www.point-of-reference.com/news/press_releases/smm.pdf

Who We Are

Customer Reference Software - Manage Customer References
http://www.point-of-reference.com/aboutus/

• Leadership
  
  Customer Reference Manager - Point of Reference Leadership
  http://www.point-of-reference.com/aboutus/leadership/
  
  
• Advisory Board
  
  Customer Reference Manager Solutions - Point of Reference Advisors
  http://www.point-of-reference.com/aboutus/advisoryboard/
  

Who Hires Us

Customer References Solutions by Point of Reference
http://www.point-of-reference.com/clients/

Contact Us

Need Automated Customer Reference? Contact Us
http://www.point-of-reference.com/contactus/

Marketing plan outline for creating a customer reference program

Customer reference program plan outline and timeline
http://www.point-of-reference.com/marketing-plan-outline-for-creating-a-customer-reference-program/