Point Services

Case Study Development

Once you become a TruPoint customer the efficiencies of condensing multiple customer interviews into one to produce multiple deliverables are realized. In fact, we’ve been so successful working hand-in-glove with writers that we now offer our own writers as part of a complete service.

Referenceability Assessment

Sometimes just getting a handle on which customers are referenceable and willing to be participants in your reference program is problematic. For this challenge we offer our ReferenceReady™ jumpstart service to keep your team focused on their primary jobs while we do the legwork of contacting customers and securing their participation in your reference program. We’ll assess satisfaction, degree of referenceability and suitability of each customer as a reference.

Need ongoing check ups for members of your reference program? The ReferenceReady maintenance service provides reference “health” monitoring and ensures up-to-date profile data critical to your sales, marketing and PR teams.

Survey Design and Management

You don’t know what you don’t know. And that’s why we begin every implementation with a baseline survey followed by a post-implementation survey. It’s one more way to measure the impact we’ve had on your organization. Surveys can be invaluable in getting to the answers that give you an edge. We’re here to help you design, delivery and make sense of the results, whatever your needs.

Re-Purposing

TruPoints act as a launching point for many reference tools: audio, video or print. They offer a wealth of detail that, excerpted appropriately, can be used in many places in the sales cycle multiplying the core value of the content. Point of Reference provides advice and production services to help you get the most from your investment. We can help with that video you need for the next user conference or direct marketing campaign, and we can get maximum mileage from the web cast that included valuable customer insights.