Denver, CO, United States, 05/18/2009 - Denver-based Customer Reference Management company offers complimentary evaluation and consultation.

Point of Reference, the industry thought leader in customer reference management solutions, has announced today the launch of CRPeak Assessment, a no commitment, complimentary service based on their successful Customer Reference Program Maturity Model. The Maturity Model is a tool that helps companies better understand the state of their current customer reference management processes and how to optimize these practices and their impact on revenue. Utilizing this tool, Point of Reference will provide a 30-minute evaluation and help define a short, realistic checklist that can be implemented immediately to increase effectiveness regardless of the budget or resource constraints.

"Since publishing our Maturity Model for customer reference programs, there has been growing interest in having us analyze existing environments and help chart next steps," said David Sroka, Point of Reference president and co-founder. "In some cases there is no program in place; in others there is a desire to make an existing program more structured and measureable. We’re offering this service to both ends of the spectrum."

The Customer Reference Program Maturity Model toolkit includes:

• A downloadable document that describes the 11 distinct elements of a customer reference program and the 4 stages of evolution for each.
• A quick online self-assessment that provides insight into the current state of the customer reference approach, a future program roadmap, a list of short-term goals and an anonymous comparison with other companies who have taken the assessment.
• A 30-minute call with a customer reference expert from Point of Reference.
• A next step checklist, which will summarize the action items most likely to take the program forward, regardless of the starting point.

"While we offer a full complement of customer reference program technology and content development services, this is a vendor-agnostic service." Sroka said. "Our belief is that if the community thrives, we thrive, and that’s our win." Interested parties may contact Point of Reference (crpeak@point-of-reference.com) to request a CRPeak assessment.