Customer Reference Program Maturity Model

We invite you to download this Customer Reference Program (CRP) Maturity Model self-assessment to understand the current state of your program and chart a course for success! This tool was developed in response to continuous client requests for benchmark information, and a desire by these professionals to grow and improve their program results.

Questions this tool will answer:

  • Where is my program at today?
  • Where should I focus my short term efforts?
  • What should the roadmap for my program include?

When you download this tool you'll also receive access to our online self-assessment which allows you to compare your program with all other participants, or just those in your revenue segment. You can return as often as you like to update your selections and benchmark against a growing number of participants.

All fields are required.

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Everyone knows we need it, but no-one wants to own it
No formal program, primarily reactive based on requests
We're building a formal program right now
We've got a great program in place today, but it can always be enhanced
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