Customer Reference Program
Marketing Plan Outline

This marketing plan outline for customer reference programs was developed in response to a growing number of requests from customer reference managers over the past several months, Based on the successful Customer Reference Program Maturity Model and over six years of experience in the industry, this free resource is invaluable to anyone embarking on the creation of a customer reference program or anyone seeking to improve an existing program.

This tool includes an outline of the steps needed to build a successful customer reference program and the associated timeline view. And while it is comprehensive, it is set-up to be customizable for your specific solution, allowing you to modify and adapt the program that is right for your company.

The outline is divided into the following four phases:

1. Secure Program Approval
2. Launch Preparation and User Adoption Plan
3. Launch and User Adoption
4. Program Sustainability