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Customer Reference Marketing Plan Outline


Ready to get going with a Customer Reference Program? Or tune up an existing program? The customer reference marketing plan includes an outline of the steps needed to build a successful customer reference program and the associated timeline view. The outline is divided into the following four phases:

  1. Secure Program Approval
  2. Launch Preparation and User Adoption Plan
  3. Launch and User Adoption
  4. Program Sustainability

Based on industry best practices, this free resource is invaluable regardless of where you are in your customer reference adventure.



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Point of Reference's Customer
Reference Program Maturity Model
helped us easily identify the critical
gaps in our program and pinpoint
the most consequential things to do
to address them.

Vicki L. Cooney
VP, Market Development
AmerisourceBergen









Point of Reference, Inc.
8050 E. 24th Avenue
Denver, CO 80238-3070
Inside U.S.
Phone: (800) 708-4857
Fax: (866) 786-2014
Outside U.S.
Phone: +1 415-839-9983
Fax: +1 720-836-3162