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Customer Reference Guide
Best Practices for Overcoming User Adoption Hurdles


When you think about your Customer Reference Program, do the questions below ring true?

  • Do you need to establish realistic user adoption goals and the steps to achieve them?

  • Do you currently have a customer reference program but usage of it is spotty, at best?

  • Have you implemented a reference management system (RMS) only to discover, you’ve built it but they haven’t come?

Point of Reference is offering two white papers that outline the most common user adoption hurdles and the best practice steps you can take to effectively overcome them, whether it be with the program in general or technology specifically. Regardless where you are on the customer reference journey, you will find information in these papers to help you more successfully navigate the user adoption obstacles you encounter along the way.



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Ultimately the customer reference
program must support existing
sales processes or improve them
to stand a chance of acceptance.

A Guide to Increasing User
Adoption: Customer Reference
Programs


Point of Reference, Inc.
8050 E. 24th Avenue
Denver, CO 80238-3070
Inside U.S.
Phone: (800) 708-4857
Fax: (866) 786-2014
Outside U.S.
Phone: +1 415-839-9983
Fax: +1 720-836-3162