This interview is with Keith Pigues, CMO at Ply Gem, a leader in the building products industry.
Listen to this podcast to hear Keith describe how the customer reference program at Ply Gem fits into both his top marketing priorities, building brand awareness and leveraging customer success for lead generation purposes.
Through our relationship with the CMO Club, we set out to get insights into how CMOs view customer reference programs in the context of other initiatives and objectives. The results have exceeded our expectations—we hope you agree. These podcasts are also available on The CMO Club website’s members only area.
This is the third podcast in the Marketing Leadership podcast series. You can find all posts related to this series by typing “CMO” into the search box on the right side of this page.
We look forward to your feedback!