Leadership

David Sroka/President & CEO
David has been on all sides of the customer reference equation during his 20+ years in technology. Roles have included sales & sales management, product management, and professional services management. Point of Reference was born of a classic “there's got to be a better way” analysis of past experiences and a lifetime passion for continuous improvement. David pioneered the concept of using recorded reference content for due diligence purposes, and has since become a recognized thought leader in the reference management arena as a whole. Prior to founding Point of Reference with Darren Smith in 2003, David was a director at Finali Corporation, providing leading edge live and automated customer care solutions. Before joining Finali, David held various sales and marketing positions at successful technology companies, including: Calico Commerce, Inc, The Hibbert Group, Customer Insight Company and Productivity Point International.

Darren Smith/Vice President
With more than 20 years experience spanning sales, marketing, product management, operations, and business development, Darren has held positions with companies ranging in size from Fortune 500’s such as Boeing and Digital Equipment Corporation, to VC-funded startups. His career has charted a course through the high tech market and includes experience in customer care and marketing outsourced services, ERP and CRM enterprise software, custom application development, content management, and enterprise infrastructure solutions.

As founding sponsors of the annual Customer Reference Forum event, David and Darren are strong believers in the power of knowledge sharing. They continue to be committed to formalizing what they’ve learned and sharing it with community members.

Bill Lee,
President
Customer Reference Forum